Free pigeon festival URURU Лебедева Татьяна
Task
The aim of this project is to convey the unusual freedom-loving and slightly chaotic atmosphere of the festival, making it attractive to young people. A branded festival should not alienate visitors with the details that are in the birds. It should be modern and a bit informal
Ideas and solutions
Our freedom is always limited. We are afraid to transgress prohibitions, we are afraid of disapproval. But not pigeons... Monuments, cars, our shoulders for them only "cloth". To promote their ideas, these birds organized the URURU free pigeon Festival, where they learn to live in the style of "don't worry, be happy". In order to convey the unique atmosphere of this event, it was decided to take as a basis the chaotic traces and spots characteristic of pigeons on monuments that everyone will recognize. The disorder also appears in the font.
