Icone social media campaign Юдина Кината Ксения
Category
Interactive projects
Nominations
Digital Campaigns
Company
Icone
Brand
Influence marketing platform "Icone"
Link
This work
in other
nominations
Animation, motion-design
Task
Icone is a platform for effective communication of brands the influencers. Icone is launching it's business in the United States. We created videos for an advertising campaign for two main target audiences - influencers and business
Ideas and solutions
In our videos, we state that targeting - favorite promotion instrument of small businesses - is expensive and not as effective as it used to be. But according to international studies, Generation Z trusts celebrities and micro-influencers, and makes a purchase decision only after studying product reviews
