Moscow insider PRT Edelman Affiliate
This work
in other
nominations
Video
Task
To support the communication platform "Moskvicheski" by MegaFon: Moscow is a special city, and it is different for everyone. All the cool things that happen in the city - this is "Moskvicheski"! And with the new tariff plan MegaFon - you can always be in touch.
Ideas and solutions
Production of 3 videos and 3 articles about Moscow with 3 celebrities: actress Anna Tsukanova-Kott (Moscow through the eyes of a moscow citizen), music band Pasosh (Underground Moscow) anf blogger Evgenia Grishechkina (Moscow through the eyes of a petersburger). Placement of all materials in “Moscow insider” blog on portal of Moscow tourism department (http://moscowwithyou.ru/blog/Otkroy_Moskvu/). Announcement of the project in social media of celebrities and media promotion of teasers. Results of the project 700 000 - reach in social media of celebrities 10 bonus stories, bonus expansion of package with celebrities 4 200 000 - reach of announcement with media promotion
