COLLAPSAR Элцик Погосян
Task
How much trash do you leave behind every day? Leftover food, jars, bottles, paper — all this and not only causes many problems not only in relation to the environment, but also to the person himself. That is, he himself is the instigator and victim of this problem. Often people are too lazy to take out this garbage, which gradually accumulates more and more in the house. COLLAPSAR has found a solution to this problem.
Ideas and solutions
COLLAPSAR offers you a makeshift black hole that can absorb all your garbage. The main graphic image of the company is pacman, representing the collapsar. He, as in the eponymous and famous game, moves around the apartment, as if through a maze, and collects waste. Most of the media shows pacman trying to absorb what is in front of him. In addition, there are media that show the apartment plan symbolizing the pacman Maze, dots representing dust and pixel debris for the full picture of the arcade game. The company's logo is the name of a black hole in which the first letter "C" is replaced with pacman, which is about to eat the rest of the inscription. Thus, the logo supports the main idea of the corporate identity, and also emphasizes the importance and relevance of the company.
