Undatify Nimax
Task
Undatify is a project of an innovative hub of Kaspersky Lab that helps people find out what personal data private companies store about it and, if necessary, delete it. The service is aimed at a European audience, but anyone can use it. Our task is to create a clear and attractive corporate identity for the service, which will broadcast the image of the defender of the user's privacy.
Ideas and solutions
There is growing concern about possible personal data leaks. The Undatify service gives the user control over personal data on the network: the ability to find and delete information. An alphabetic code was chosen as the key visual image, which symbolizes information. It encrypted the places where user data is most often stored. The Undatify logo was placed on a plate that erases users' personal information from the digital space. The letter pattern moves from digital space to reality. To do this, we overlay under it photos or videos with people. Specially for the project in the visual programming environment Touchdesigner, we developed a patch for converting video into a branded digital pattern. We developed a concept for the design of the brand's social networks, put together a guide for working with layouts in social networks, and prepared templates to quickly collect the necessary creatives.
