Attention Алла Котенева
This work
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nominations
Visual effects
Task
The task was to tell the male audience about SYOSS Men as SYOSS was launching it in Europe market.
Ideas and solutions
Idea was to speak with the audience with the help of celebrity - although the main character doesn't have any words in the video he's style and posture speaks volumes. So we produced a video imitating a single-shot approach to stress the idea that when you use SYOSS Men treatment you get the most attention and you can't hide from it - as camera follows every step the character makes it seems there's no way he can avoid it's attention and admiration and he enjoys it
