Russia through the eyes of Audi Акшова Анастасия
This work
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nominations
Video
Task
It was an image communication. Basic goals: - tell about the benefits of the product, - show the branded video recorder Audi UTR, - increase the awareness and image of the Audi Service brand, - to increase the number of visits by the target audience to dealerships.
Ideas and solutions
Context. Picturesque and contrasting landscapes of Russian roads are found only in Russia. Unique locations and incredible views of the largest country in the world will delight anyone. Problem. Videos from Russian roads and car DVRs have long become household names, despite the context described. Videos about accidents, inappropriate situations and tanks on the roads are gaining millions of views on YouTube. Such videos form false stereotypes about our country all over the world. Solution idea. We have shown the greatness of our country in order to change the global trend-stereotype about video from car DVRs from Russia. We didn't use a quality camera and expensive production for this. We filmed everything on Audi DVRs.
