Digital-agency ZAVOD Городецкий Герман

Category
Branding and Communication Design
Nominations
Brand Identity
Company
ZAVOD
Brand
Digital-agency ZAVOD
Link

Task

Create the branding of a digital agency focused on the development of startups and small businesses.

Ideas and solutions

Startups, small businesses and digital - these areas are still often thought of as "oh, something funny, you're probably sitting under a palm tree and drinking cocktails". But this is not true, and we know it - because the agency and small business themselves. It's a 24/7 work mode, like at the factory, but even more and more difficult. This is why we are ZAVOD. But it's also a thrill: from work, survival, communication with the team, partners and customers. Our name is stylized as https:// - it's where any website starts. We change the letters to the name of the agency, because we are like a new Internet, where startups and small businesses will be able to solve any problem. In design we use browser windows - they reflect the specifics of our work and continue the analogy with the Internet. We are modern and bold, so our style is the same. We have jokes, internet memes and bright colors in our design. When you see our design, it immediately becomes clear our field of activity. Digital is work as in a factory, not as on the beach. But work with high.