Secret in the hat Ключевой кадр
This work
in other
nominations
Animation, motion-design
Task
The Keyframe tld (this is us) always strives to attract new clients and tell about itself to a wide audience. To this end, the goal was to make an image video that we could use in online advertising and exhibition purposes
Ideas and solutions
In such an image-building video, it seemed important to us to demonstrate our skills in creating animated 3D videos. We decided that the video should be light and relaxed, it should be dominated by the cartoon style of the characters and the corresponding nature of the animation. Visually, these should be bright colors and understandable images (because we solve complex problems vividly), and the story itself should be with a twist, but at the same time easy to understand. After creating the script and storyboard, a rough animatic was made on its basis, which made it possible to understand the timing of the scenes and the approximate movements of characters, objects and the camera: https://yadi.sk/i/DEWg22Gj9z6h2g After that, the stage of 3D modeling and development of characters and objects began, the assembly of scenes and the first visualization tests. Then the 3D animatic appeared: https://yadi.sk/d/K03G660zxF_qig The final video (you can see it on the link) is not only entertainment with a demonstration of the level of skills of our employees, but also a metaphor for our activities - the customer does not see the video production process, but sees the final result, which produces a WOW effect on him
