RAZNIE Родина Евгения
Task
The main purpose of the project is drawing attention to issues of information support for families with children having special needs. Creating bright and positive key visual for community giving information support to such families.
Ideas and solutions
All children are different – this is why the name of community is RAZNIE which means DIFFERENT in Russian. Logo demonstrates the idea of inclusion – unity in diversity. Reflection and distortion of some letters marks similarity in differences. Illustrative characters are based on simple geometric shapes but have some features – one side they differ from triangle, square, trapezoid, circle, rectangle. Which is a metaphor for a special childhood. Display typeface based on rotating and stretching of some elements refers to features of the project. Posters in naive style give positive and help to relieve tension. Slogans give support and sense of lightness. As souvenirs you can choose t-shirts, tote bags, mags, pins, stickers, notepads, coloring books and markers. Also you can choose toys and growth chart sticker for home
