World without doctors Сироха Александр

Category
Interactive projects
Nominations
Non-commercial Projects
Company
Non-profit fund Sozidanie
Brand
Non-profit fund Sozidanie
Link

This work
in other
nominations

Use of Media Creative copywriting

Task

Task: The Sozidanie Foundation is fundraising to help doctors in the Red Zones of COVID-19 hospitals in the here and now.. Our task is to highlight the work of the charity and raise funds to help frontline medical workers. The second wave of the COVID-19 pandemic has disproportionately impacted — many having fallen ill and died.

Ideas and solutions

Problem: In Russia, there are political constraints on the coverage of this problem. People are not aware of the state of affairs. But everyone tries to speak out on this topic. In collaboration with Sozidanie Foundation,we launched a crowdfunding campaign to purchase personal protective equipment for healthcare workers across the regions of Russia Under budget , we came up with an idea to launch an art installation in an abandoned city of Perm Territory Yubileiny has become a ghost town. This is an ideal illustration of the future of any city that is left without medics. We placed the image where no one could see it. So that as many people as possible could see it. Every day we put on masks in the streets of our cities, helping ourselves and those around us. Therefore, our team puts a mask on an abandoned house, which, perhaps, will help the most important heroes of the pandemic period — medical workers.