Video for Dana Sokolova's song "Caravan" GENESIS DIGITAL
Category
Craft
Nominations
Direction
Company
Black Star
Brand
Dana Sokolova - Caravan
Link
Task
The customer, in the form of the Black Star label, well-known in Russia, turned to us with the idea of showing his artist as a complex personality with an active internal conflict, reflecting this in a video clip for one of her hit songs
Ideas and solutions
Our team came to a concept in which an internal conflict is a difficult chess game with yourself, in which you are the winner, the loser, and the judge. All ties and conflicts were searched for etude, during rehearsals. The singer did her job well and, as a result, received a well-deserved one million views of her video on YouTube. The Making of this clip is available here: https://yadi.sk/i/uTqZGWmtUhrISQ
