A coffeehouse chain «Coffee is a fruit!» Heylook bureau
Category
Branding and Communication Design
Nominations
Logo
Company
A coffeehouse chain «Coffee is a fruit!»
Brand
Coffee is a fruit
Link
Task
Our task was to create a brand which through the naming and visual identity could communicate its targeted audience an image of coffee as a terroir product
Ideas and solutions
It was a matter of interest to challenge industrial stereotypes: using design to capture not only coffee, but associative, bright image, that will give a warm sense, buoyancy and vivacity feelings. We would like to highlight the brand among the others — to differ emotionally
