Hello Board Yandex Володарская Анна
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Task
Challenge. To attract attention of the audience that does not seek to work in Yandex, to collect 1000 contacts, and to make noise in the market of JS-developers
Ideas and solutions
Idea. Hello board Yandex is a greetings board from Yandex in the style of the best TV shows of the ‘90s. Prove that you're good at JS and speak out to the whole country. How it works. To display your message on the Hello Board, you need to solve a JS task. We created 80 tasks about magical worlds and parallel universes. While you are solving the task, your message is being moderated. If the task is solved correctly, the message appears in the greetings feed directly below the Yandex search bar. To increase the coverage and number of requests, we launched a promotional campaign for the phrase ‘Hello Board Yandex’ in social networks. Results 1750 participants, 254 reposts in social networks; one garage sold; discussion of the project in professional communities.
