HighPark Наумкина Карина
Category
Branding and Communication Design
Nominations
Brand Identity
Company
ITMO
Brand
HighPark
Link
Task
Develop the Identity of the Highpark innovation center, which would reflect the creation of conditions for the emergence of new technologies.
Ideas and solutions
Highpark — is a project of the ITMO University, which aims to support high-tech enterprises and the commercialization of scientific and innovative achievements. We have developed a dynamic identity that combines brand technology and innovative context.To create it, we turned to theoretical physics and took a course on gravity, quantum transition, and young's quantum concept. The transfer from idea to technology and production looks like a string concept. It shows that as the oscillation mode increases, the mass increases, and because of this, matter appears. In our case, it's a project.
