Pringles Feeder Сироха Александр
Task
Our aims – to become the most discussable brand in gaming and cybersport. to emphasize the message – Pringles and gaming is a perfect match and the first choice of snack for every gamer to create a campaign in a funny and uplifted mood style Target audience – gamers and anyone who plays games occasionally
Ideas and solutions
We engineered, produced and promoted the first in the world gamers feeding chair. In the heart of the device is Pringles Game Health - bracelet monitoring basic vital statistics built to warn gamer, let him rest and feed him. We created in collaboration with chair producers - WARP and Russian technology startup Gravitonus. Budget - 2,5 millions (video shooting, press conference and bloggers) - no paid media. Production budget was compensated via barter. Results: 150 media publications in Russia and around the world, media value 250 000 USD; More than 300 publications in game publics (vk.com/telegram), more than 20 000 comments from gamers 150 000 of organic/viral views of video Honorable mentions – Artemy Lebedev, radio Maximum, Nashe Radio, Russia 1 TV channel
