Flash Shoe Care Stanislav Regis

Категория
Брендинг и коммуникационный дизайн
Номинация
Логотип
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Фирменный стиль

Задача проекта

Create of smart and simple logo for line of shoe care products.

Идеи и решения

Flash logo was created using negative space technique. I saw it as my task to combine two symbols in one logo: shoes and shine, cleanliness. And this happened thanks to the original shape of the shoes, between which there is a lightning symbol with an empty space. Lightning is not only a symbol of shine, but also a symbol of speed (convenience and quickness of using flash products for shoe care)