Косметика Гровер Зарецкий Ян
Задача проекта
Branding and packaging design for a new local hemp cosmetics manufacturer. 7-sided shape of a gift-box made from micro-cardboard is unique and reminds the 7-leaf hemp logo. Paper punch line provides an unusual unboxing experience so the customer sees all the cosmetics set at once. Core brand values are hemp oil ingredients, eco-friendliness and relaxing, chilling leisure and care that people strive to in current urban environment
Идеи и решения
Grower Cosmetics is a small local brand of eco-cosmetics based in St.Petersburg, Russia. It's a natural and small-scaled production, aiming at the highest quality result and it's all done by a pair of people for a narrow target audience. Core brand values are hemp oil ingredients, eco-friendliness and relaxing, chilling leisure and care that people strive to in current urban environment. As the Grower production is small scaled, packaging is suitable for micro-batches printing. Design makes it possible to print packages on paper that is always in stock and on small sheets — it's possible to silksreen print packages and labels in rather small amounts on client demand. To convey the values in branding a solution of simplicity and natural materials was chosen. All the branding is a simple grid, typography and main role is played by the recycled, ecological paper materials. As the cosmetics is all about the tactility and care, packaging supports the same idea. It's a honest and handmade experience that goes through the first meeting with the brand by taking the package up to the unboxing and actual bath experience. 7-sided shape of a gift-box made from micro-cardboard is unique and reminds the 7-leaf hemp logo. Paper punch line provides an unusual unboxing experience so the customer sees all the cosmetics set at once
