Faberlic Masks Redo Bureau
Категория
Брендинг и коммуникационный дизайн
Номинация
Промо-материалы
Ссылка
Задача проекта
Our goal was to develop packaging and visual style for a set of face masks from Faberlic for different skin types that would attract clients between the ages of 15 and 60.
Идеи и решения
Our team developed a visual style that would be perceived favorably across all age groups simultaneously. We incorporated a number of techniques from engraved illustrations with bold colors and strong typography – for mature audience — to a vivid color palette that would younger customers. The final result appeared both modern and unique. Different consumer groups the packaging in an equally positive way, which was proven by successful product launch and high sales.
