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6:35 PM
live stream — Main Room
Case study from the Faces & Laces team. Interaction with local brands, communities and heroes is an effective tool for working with a progressive audience
куратор - Faces & Laces
Anna Khavkina
Anna Khavkina
Faces&Laces , Head of Comms
Head of the press service of the interactive exhibition project Faces & Laces, dedicated to street culture, fashion, alternative contemporary art and music, which has been held in Moscow since 2007. He is also responsible for the communications department (PR & SMM) of the creative studio Faces & Laces, which specializes in developing creative solutions in the field of modern youth culture. More than 7 years in communications. She joined the Faces & Laces team in 2015 and during that time managed to work with more than 30 brands, including Casio G-SHOCK, Vans, Lee, Wrangler, The North Face, Nike Sportswear, Reebok Classic, Bud, Tinder, ASICSTIGER and many others . Teacher of the course “Organization of large-scale urban events” at the Wordshop Academy of Communications.
Yuriy Subbotin
Yuriy Subbotin
Faces&Laces , Director of Development
Development Director of the interactive exhibition project Faces & Laces, dedicated to street culture, fashion, alternative contemporary art and music, and taking place in Moscow since 2007. Director of Customer Relations at the creative studio Faces & Laces, which specializes in the development of creative solutions in the field of modern youth culture. More than 10 years of work in the field of marketing and event organization with an audience of 300 to 300,000 guests. He oversaw projects for Nike Sportswear, Reebok Classic, adidas Originals, Bud, Casio G-SHOCK, Puma, Kiehl's, Xiaomi, Wrangler, Jack Daniel’s, Tinder and Asics. The author of the course "Organization of large-scale urban events" at the Wordshop Academy of Communications.