Branding for cafe chain «Eat Georgian» LINII
This work
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Brand Identity
Task
We completely redesigned the brand's visual style. Our task was to reflect the modern, bright, "young" Georgia, without going into the traditional visual codes often referring to the past, to restaurants’ aesthetics, atmosphere of a long feast in a large company.
Ideas and solutions
We are all got used to moving at an accelerated pace and the idea of fast eating and fast food is not new to us. But Georgian food is always something special, home-made and soulful. “Eat Georgian” is for those who want to dip into the atmosphere of Georgian food and drinks, delicious, fast and inexpensive food in between jobs. Everyone's favourite khinkali and khachapuri set the shape of the dies for the logotype. Unusual color scheme for Georgian establishments (turquoise, red-terracotta, white) is inspired by the team's travel to Georgia. At the same time, the restaurant itself turned out to be bright, stylish and clearly noticeable in the food court space.
