Rebranding of Rosgosstrakh insurance company LINII
Task
Company will be celebrating 100 years old in 2021. On the eve of the centenary, “Rosgosstrakh” decided to update the brand and give it a new meaning. LINII studio was invited to collaborate on rebranding. Studio’s goal was to significantly modernize the brand in order to make it relevant to the modern visual environment, including digital media. It was important to take into account the visual continuity, at the same time — new image should be organically linked to the company’s long history.
Ideas and solutions
New logotype retains the geometric and stable character common to the previous solution and at the same time has acquired own uniqueness. In identity, the logo is transformed into a multi-story composition and shortened to the abbreviation RGS. Brand’s color scheme has also maintained continuity, while becoming more diverse, modern and flexible in use
