Creative project for the launch of the Westworld season 3 Дарья Лукина
Task
The challenge was to develop a creative project to promote the release of the third season of Westworld on Amediateka
Ideas and solutions
We have decided to tell you a secret – androids are already among us! We have launched a cross-platform digital quest in partnership with Local Kitchen, going along with the joke that couriers are anthropomorphic machines! The project began with the website where we have made an integration with the show #Sozvon on the LabelCom Youtube channel. Hidden in that video are promocodes that enable discounts for a subscription to Amediateka and when purchasing from Local Kitchen. Meanwhile, on the Local Kitchen app, one could find a menu inspired by the series and other easter eggs that contained promocodes to watch the third season. The main promotion channel operated through targeted ads on Instagram, seedings on VK and Telegram communities, as well as mailing. The users also had an opportunity to take an android test at the @amediateka account. 2,034,049 – reach of the ad campaign KPI overachieved by 73%
