Creative project «Chupa Fun Delivery» Дарья Лукина
Task
Chupa Chups has a wide array of products. And among there is the sophisticated sweet and sour marmalade… which should be making more waves than it does right now. Goals: Raise the sales of Chupa Chups marmalade Maintain and develop the communication platform of the brand
Ideas and solutions
Fun without limitations no matter your age, a carefree attitude and love for life – that's what’s important to Chupa Chups. The brand broadcasts its values on all platforms, global and local. And these are the values we should uphold. Be careful! The mechanics must be simple, but not too much – we need to get the attention of zoomers spoiled by digital convenience and yet feel comfortable for their moms. We have an idea! They initiate the delivery. They wait for the delivery. The delivery can reach almost anyone and anywhere. Most important, the delivery is centered on the product. How do we make it even more desirable? How about changing the way you receive your delivery? Why should this work? Because the value of receiving a prize isn’t just in its content or the victory. It is also about the great emotions. Which is where the love for the product and brand loyalty comes from. Going to the movies with Eva Miller or a ride on the chupamousine before the eyes of your classmates – moments like these are priceless. We just need to give this activity a great name, spice it up by a pretty jingle that one would want to sing along to and add the Chupa Chups marmalade. Maramalade delivery methods: Delivery by a cute puppy Delivery via chupamousine Delivery by a blogger + going to the movies together Prank delivery (top secret!) Delivery by a folk choir Plan 1 Announce the launch of Chupa Fun Delivery on social media 2 Call to take part in the giveaway through influencers (Eva Miller, Dasha Martianova and other awesome influencers) 3 Publish a memorable promo video 4 Initiate seedings of promo videos on YouTube and Instagram Call on users to use our delivery through social media Results 15 705 600 planned KPI on reach 18 000 000 actual reach 10+ UGC
