Hayot identity Максим Абдурахманов
Category
Interactive projects
Nominations
Non-commercial Projects
Company
Hayot
Brand
Hayot
Link
This work
in other
nominations
Brand Identity
Task
Situation: People spend more and more of their lives online and even make friends on social media. But not all of man’s friends use social networks
Ideas and solutions
Idea: To make the shelter pets more visible and close to their future families, Hayot will create Instagram accounts for each of them and build the shelter's brand identity based on their nicknames. Every brand identity carrier will address some anecdote from the life of a specific dog. Prints will be updated with new animals in the shelter
