Development of packaging design for meat products for the Ramay trademark. Погосян Анна
Category
Branding and Communication Design
Nominations
Brand Identity
Company
MPK Obninskiy
Brand
Ramay
Link
Task
The main task of the agency was to create a simple and memorable packaging that would make it stand out from competitors on the shelf.
Ideas and solutions
In the process of searching for a iconic and cost efficient solution, we started from the product and its positioning based on the union of friends and family. This helped to see the ideal image in the product itself - the friendship begins with a smile making it a key element of the packaging, this image emphasized the purity of the product without overloading the food zone, and reflected the desired emotion. The smile on each package has become a symbol of true friendship and natural taste that makes this friendship stronger.
