OPPO Reno3 series digital launch PRT Edelman Affiliate
This work
in other
nominations
Use of Media
Task
Organization of the first digital announcement of a series of new smartphones in an online format on the eve of quarantine. Using game and storytelling mechanics to engage and increase the brand's audience. Achievement of high sales figures and KPI of PR campaign
Ideas and solutions
Transformation of the presentation into an online format as creative unpacking. Every hour, influencers talked about the key features of a smartphone, bringing the audience closer to the devices. Thanks to the entertainment mechanics, users were invited on a journey of OPPO brand with top IT bloggers. In addition, each participant had the opportunity to win the newly announced devices - the participants of the competition had to collect an encrypted phrase on the channels involved in the activation. Unusual approach helped to demonstrate all KSP and highlight slogan in contest for users, as they needed to find a phrase: Cameraphone Reno3 provokes aZOOMasement. Results: Number of clippings: 245 Total impressions: 87 MIO ToV: 97% - positive, 3% - neutral Due to online launch and current situation with COVID-19 we gained great results. KPIs for articles reached 122,5%, for views of creative unpacking 115% in 2 months. Links: Wylsa - https://www.youtube.com/watch?v=8uTyd5zKuOI Mobitelefon - https://www.youtube.com/watch?v=ZNVMHQpyMCk OPPO Russia - https://www.youtube.com/watch?v=xL2NHN3pAzo Droider - https://www.youtube.com/watch?v=L2JVA7vEvEE&t=22s
