Sber.ru Студия Олега Чулакова
This work
in other
nominations
UX, UI & Journey Design
Task
Develop new website design Sber.ru It’s important to share a thought that Sberbank today is not only a financial organization but a trusted companion in daily life.
Ideas and solutions
The Sberbank ecosystem includes a variety of sub-brands to solve a variety of tasks. At the same time, Sberbank is about friendliness. Together with the Shchuka design-agency, we have developed digital branding. It is built on soft, rounded shapes and vibrant colors to help the new Sber to break the ice from the user’s first visit. Entering the main page, a user immediately gets access to the most relevant information: what’s the weather today, are there any traffic jams, what’s the exchange rate, what news is worth reading. We have combined information about all brands of the Sberbank ecosystem website. The user selects the area of interest at the top of the main page and they will be taken to the section with the corresponding types of services. Sber takes care of all its clients: both individuals and legal entities. Integrated solutions to support and develop your business are available right on the home page. Each service is unique in its own way, but at the same time, it is part of a single ecosystem. We decided to highlight this by creating a set of components for the main sections. So, we achieved the unification of a large amount of content. We have prepared a large number of banners for the portal taking into account the new corporate identity. Among the inner pages of the portal in terms of design, “SberPrime” stands out — a consolidated subscription with discounts for the services of the updated ecosystem. With bright colors, we set accents on the content that is important for the user and made the page more dynamic and interesting. The FAQ block closes all the users’ worries regarding the subscription. Sberbank enters new industries and cares about the comfort of its clients in various areas of life. We have created a separate page for the Sber ecosystem, where all services and partner offers are presented. Users can quickly move from the portal to the partner’s offer.
