Provincial party Везёт
Task
To reduce the percentage of passengers who cancel the ride while awaiting the car arrival via “Vezet” application.
Ideas and solutions
Our suggestion is to include the game into the process of booking a taxi by application. While customer is waiting for a taxi driver, we encourage him to play a game with valuable rewards. This way may help the customer to win discounts and promo codes from the partners while simply expecting the car ride to start. Things mentioned above should help to keep more app users and at the same time to gain some positive emotions
