Pasory Маша Прохорова и Влада Олейник
Category
Branding and Communication Design
Nominations
Brand Identity
Company
Ambient music festival Pasory
Brand
Ambient music festival Pasory
Link
Task
Pasory is an ambient music festival which takes place in a tremendous dome, right under one of the world’s wonders — the northern lights. Our goal was to make a visual language of it, combining music, Russian norther territories and technological advance.
Ideas and solutions
In the beginning, we have developed the logotype, which exists in different outlines — a pseudo-pixel and a pseudo-slavic. The next step was to make the branded graphics, they consist of: some textures personifying the northern lights; stars; making the photos which we have used more like a thermal imager like, which shows the rise of temperature after going under the dome from outside, from something static straight to the dance
