Corporate website for the game design studio Friday's Games Горбаров Илья
Task
Friday's Games is positioning itself as one of the leaders in the mobile games market. They need a website that would demonstrate the scale of projects, introduce the company's values and show the advantages of working for it. New site design should work for the company's reputation, increase interest from game development professionals and attract new employees
Ideas and solutions
The website visuals reflect the essence of Friday's Games and the values of the team. After all, with the help of the site the studio intends to attract developers with a similar worldview, who are ready to join current projects, to improve existing ones and to develop new games in the Friday's style. The design is based on large-scale typography in headlines and the use of Friday's Games characters. The headlines seem to go off the screen, carrying the idea of the scale of the Studio's projects, going beyond borders and constantly developing. The titles are animated on the main screen. The site structure is based on the analysis of what might be of interest to game development specialists while they are job searching. These are big scale projects that are well-known among game developers, a comfortable office, great working conditions and a team atmosphere. Based on this, we picked the sections "Projects", "About us", "Vacancies" and "Contacts". With the scroll the main page presents chosen sections and gives a general idea of the studio. The key information from each section is highlighted screen by screen. By clicking the user goes to a page with detailed information. It was important to consider users' interaction and their navigation patterns. Game interfaces are different from typical web ones. Our client and the target audience of the site have their own mechanics of user interaction with the interface. For example, the usual scroll down is not that obvious in this case, because in games you can also move to the right or to left on the screen. This means that the direction of the scroll should be clearly indicated by the icon and attract attention. On the project pages we overview the game, show characters, sketches, and making process. The scale is shown via full-screen images from games and arts.
