Apple Cider "Newton's Gravity" Креативное агентство GreenMars
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Brand Identity
Task
Legend has it that the great English scientist, mechanic and knight Isaac Newton invented the law of universal gravitation sitting in the shade of an apple tree. Why do apples always fall perpendicular to the ground? - he thought and came to his fundamental conclusions. Russian cider "Newton's Gravity", containing only natural apples, like the fruit from the English garden, inspires fresh ideas and non-standard solutions. Our task was to relay these brand values in visual communication.
Ideas and solutions
The cider is made according to traditional technology by fermenting directly squeezed juice from special apple varieties growing in the Middle Volga region. We have developed label concept that declare the postulates of the law of universal gravitation and naturalness of the drink. We have created a graphic illustration with Newton's portrait. It is made in the style of old engraving. The textured background adds an extra sense of historicity. The label has flat graphics inspired by mathematical calculations. The formula reminds of a special case of Newton's second law for the Earth's gravity. The drink will refresh you on a hot summer day and warm you up on a cold winter evening. And with this - positive vibes will be attracted
