Winter Garden Екатерина Малахова
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Brand Identity
Task
Benua Art Garden is a cultural project aimed at promoting culture and supporting art. The Contemporary Art Garden, which is open to all visitors 24/7. The project was awarded the "Petersburg of the Future 2020" prize.
Ideas and solutions
Task: to develop an identity for a contemporary art exhibition. Serious, recognizable, modern and not boring. Yellow is the color of Benua 1890 / https://www.benua1890.ru It was defined as the background color and it worked perfectly in the gloomy Petersburg winter. White is the color of the Winter Garden logo. The idea of the logo is based on volume, since the exhibition was located in an open space. It was originally planned that the logo would be a three-dimensional design. The designer built the geometry of the logo on the visual correspondence to the field of the Benua 1890 logo, which is the outline of the park. The designer strove to ensure that the identity works both in the physical and in the Internet space. As a result, the client received a bright, emotional and flexible identity. https://www.instagram.com/p/B4zbvrsDIIx
