TikTok @sber_ru Шафигуллин Камиль
Task
1. To attract the audience of the age group 14-25. 2. To introduce the SberBank's products to the audience: to stimulate the audience to open Youth Cards, to increase the number of transactions conducted via the SberBank Online app. 3. To raise awareness about the performance, convenience and security level of the brand products. 4. To pioneer the use of the platform on the Russian market.
Ideas and solutions
1. Various formats - Unique shows: “MoneyShow” and “What’s the price”; - Animated content featuring SberKot and other characters; - Trending videos with native integrations and effects. 2. Experiments - Modern graphics design; - Dynamic montage; - Content that one does not expect to see in the Sber’s account; - New TikTok tools: Brand Premium, TikTok Boost; 3. Advertising campaigns with bloggers for various products - Advertising campaign “Card Services” - Advertising campaign “Youth Card”
