Love is... Ключевой кадр
Task
At the end of April, the self-isolation regime in Russia was extended, and social networks were swept by a wave of nostalgia for the times when people lived a full life without restrictions. We decided to use this situation for our promo
Ideas and solutions
As a format for implementation, we have chosen the style of "Love is ..." gum inserts - for millennials in Russia, this is one of the important symbols of nostalgia. On these inserts, we have depicted situations typical for self-isolation, which are familiar to everyone. It is worth noting small details: in the upper right corner, instead of hearts, there are rolls of toilet paper, which people were actively buying in panic. In the lower right corner, instead of a serial number, there is the number 19. These works were hosted by large communities, and the traffic to our site increased
